Our Story

Waters & Co. started as one person with a microphone and a story to tell. In 2008, Shane Waters — an investigative journalist in Indiana — began crime podcasting when the medium was still finding its footing, becoming one of the genre's earliest voices.

That single show became a network. Myths & Malice now spans six active shows covering true crime, dark history, the paranormal, and forgotten American stories, reaching millions of listeners worldwide.

In 2024, Shane applied the same systems-thinking approach to AI consulting, launching Margin Consulting to help businesses automate workflows, build custom agents, and implement AI strategies that actually work.

In 2026, that expertise became a product: Margin AI, an ADHD-optimized operations platform with pre-configured AI agents that manage workflows and turn chaos into clarity.

Waters & Co. is the umbrella that ties it all together: media, technology, and the stories that connect them.